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Fouad Jallouli
Speaker one-pager
fouadjallouli.com
linkedin.com/in/fouadjallouli
Calgary, Alberta, Canada

Design and AI leadership for organizations that need to deliver.

Director of Service Design, Government of Alberta · Speaker · Coach

01 Short bio

Fouad Jallouli is Director of Service Design at the Government of Alberta, where he leads design and product teams that ship services for more than 5 million Albertans. Over 20+ years he has built design practice inside complex public-sector and enterprise organizations — and now puts AI to work inside it.

02 Long bio

Fouad runs design and product teams that ship services people actually use, inside organizations where delivery is hard. As Director of Service Design at the Government of Alberta, he leads the service design practice across government, having grown a 40+ person practice to more than 100. His career spans public sector, energy, social services, and transportation — usually building a design team where there hadn't been one. His approach is consistent: get the problem right before solving it, ship something real inside systems that don't like to move fast, and build things people will actually use. Increasingly that means helping teams put AI to work without cutting corners on quality.

03 Speaks on

Service design in government Public-sector transformation Measuring design impact Design & product collaboration Design leadership Putting AI to work in design

04 Selected talks & workshops

Dec 2025
Measure and Prove your Design Impact
Uxcel
Workshop
Oct 2025
Measurement in UX and Service Design
XCamp Volume III, Saskatoon (hosted by zu)
Workshop
Mar 2025
Evolving design roles in a constrained market
UX Camp Calgary 2025 · with Lauren Sandberg
Fireside
Nov 2023
The disillusioned civic designer
International Design in Government 24-Hour Conference
Talk